Veriditas is a clinic located in Menlo Park, CA, providing treatments that enhance patients' well-being through functional medicine. This new field of medicine is based on growing scientific evidence which shows how human health is dependent upon nature and natural substances.
The logo and the website design started with the concept of 'vitality' and the name 'Veriditas' which has a combination meaning of truth and plants. Although the treatments they provide are holistic, they are based on scientific studies and evidence through tests using new medical technology, and the logo and website illustrate the aspect of trust and integrity.
The basic shape of the logo contains the concepts of plant, life, growth, and a geometric form and shades of blue suggests it is based on modern technology.